JOHNSON'S^® Launches Melt Away Stress Body Care Line to Help Women Melt Away Daily Tension and Leading to Better Relaxation

SKILLMAN, N.J., May 9, 2007-According to a new national survey conducted on behalf of JOHNSON'S^®, the skincare expert, a majority of U.S. women (57 percent) report that they have experienced a significant increase in stress over the past five years. Almost all women surveyed (91 percent) indicate that if they could find 10 minutes of free time daily to alleviate stress, it would improve the rest of their day, and one third say that one of their most effective ways to relieve stress is by receiving a lotion or oil massage. The release of the survey coincides with the launch of the new JOHNSON'S^® Melt Away Stress line of products, which were created in response to women's rising stress levels and the need for relaxing and calming products.

In the survey findings, when citing the reasons behind their stress, women overwhelmingly point to life occurrences such as buying their first homes (31 percent) and annual tax deadlines (20 percent) as being more stressful than getting married or preparing for the spring and summer bathing suit season.

The poll also reveals that nearly a third of women (31 percent) look to the nation's National Security Advisor Condoleeza Rice as a real life role model for handling stress. When asked which female television characters handle stress the best, more than half of respondents pick actress America Ferrera, who plays Betty Suarez, the star of Ugly Betty, and Maura Tierney, who plays Dr. Abby Lockhart on ER.

While stress impacts women in many ways, 65 percent report that they experience tight muscles when they are stressed. Furthermore, 51 percent of women say that stress prevents them from looking their best and 24 percent experience dry, itchy skin as a result of stress. To help women reduce stress, JOHNSON'S^® has just introduced a new product line, which includes JOHNSON'S^® SOFTWASH™ Melt Away Stress 24 Hour Moisturizing Wash, JOHNSON'S^® SOFTLOTION^® Melt Away Stress Moisturizing Lotion and JOHNSON'S^® SOFTOIL™ Melt Away Stress Massaging Moisturizer. Like all of the JOHNSON'S^® products, the JOHNSON'S^® Melt Away Stress line moisturizes to restore skin to its original baby softness and smoothness. The line is now available at most food, drug and mass-market stores nationwide and each product has a suggested retail price of $4.99.

Unlike other products on the market, the benefits of the JOHNSON'S^® Melt Away Stress wash and lotion have been clinically studied and shown to:

• Reduce tension by 50 percent
• Increase quality of sleep by 30 percent
• Increase sleep satisfaction by 49 percent (lotion)

Additionally, in a previous consumer test, women who used the JOHNSON'S^® SOFTWASH™ Melt Away Stress 24 Hour Moisturizing Wash in the shower said they felt as relaxed as if they had taken a warm bath. In a separate study, results demonstrate that the JOHNSON'S^® SOFTLOTION^® Melt Away Stress Moisturizing Lotion and JOHNSON'S^® SOFTOIL™ Melt Away Stress Massaging Moisturizer significantly reduce the feeling of upper and lower body tension, muscle tightness and muscle tiredness.

A JOHNSON'S^® consumer opinion survey also reveals key insights into women's busy schedules and experiences with stress:

• More than half of women (59%) say that stress negatively affected their relationships with family and friends while 48 percent cite a negative effect on their relationships with significant others
• 46 percent indicate that stress keeps them from achieving their goals
• 75 percent of women indicate feeling irritable when stressed

"We know that women are busy people who are looking for simple ways to relax and pamper themselves", said Fred Tewell, Group Product Director, JOHNSON'S^® adult skin care division. "By using any product in the Melt Away Stress collection, they can experience stress relief anytime. This collection allows consumers a way to truly customize their daily relaxation, whether they desire a bath or shower, lotion application or a full massage."

All products in the Melt Away Stress collection contain the proprietary AROMASOOTHE™ fragrance blend, which contains hints of lavender and other natural ingredients such as chamomile. The JOHNSON'S^® Advanced Technology research group partnered with a third party expert to develop the AROMASOOTHE™ fragrance, a blend of essences shown to calm to melt away daily stress and tension.

The survey, conducted by Caravan Opinion Research Corporation, was designed to examine current consumer opinion on and experience with stress and its impact on women's lives. This survey of 1,017 adult women aged 18 years and older was conducted by telephone from March 8–12, 2007. The survey provides a confidence level of 95 percent +/- 3 to 4 percent.

About JOHNSON'S^®

Johnson & Johnson Consumer Products Company, division of Johnson & Johnson Consumer Companies, Inc., develops and markets baby and adult skin care products that address the needs of the consumer and health care professionals and incorporate the latest innovations.