Just like you, your skin is unique and has special needs. JOHNSON'S® has dedicated scientific and clinical research efforts to understand your skin and find out what it takes to keep it looking and feeling great.
Having soft skin is important to you, and to us. But do you know what actually makes your skin soft? Think of it this way: soft skin is like a puzzle. Beautifully soft skin has three key pieces:
- Smoothness - The texture of soft skin feels like silk, not sandpaper
- Hydration - Moisture keeps your skin supple, and glowing, too
- Firmness - Sometimes called elasticity, this is your skins ability to bounce back and hold its shape
As we age, our skin loses these important qualities and that baby soft feeling is lost. Click on one of the tabs below to learn more about how these qualities are different in baby skin compared to adult skin.
Surface Smoothness Decreases with Age
These images of magnified skin compare the textures of baby skin and adult skin. Baby skin has a smooth texture. As we age, adult skin becomes rougher and not so smooth. Our body wash and lotion products have been specially developed to restore surface smoothness by intensely moisturizing leaving you with baby soft and smooth skin.
Baby Skin Holds More Moisture Overall
When JOHNSON'S® scientist compared the hydration levels of baby skin to adult skin, they found that baby skin has almost twice the overall level of hydration as adult skin. Our body wash products contain advanced technology that locks moisture within the skin's surface, and our lotion products are enriched with long-lasting emollients and lipids to restore moisture.
As We Age, Skin Loses Firmness
The chart below shows us that skin firmness, also called elasticity, is highest in babies and children and declines dramatically as we age. JOHNSON'S® products have been developed to intensely moisturize your skin, to restore firmness and deliver your skin back to a baby-soft state.
Over years of research, JOHNSON'S® scientists have come to understand the unique differences between baby skin and adult skin. Thats why JOHNSON'S® SOFTLOTION® and SOFTWASH™ products contain effective yet gentle ingredients that are clinically proven to make your adult skin smooth, hydrated and firm and beautifully baby soft. Learn how our products take you back to baby soft skin.
